Free Video Brief Template

What Will I Learn?

• Objectives

  It’s super important to make sure that you have clear objectives when thinking about your creative video brief - this means figuring out what you want your video to achieve, whether that be increasing sales, raising awareness, promoting a new product or something else entirely!

  Defining your objectives early on will help you stay focussed on what you want to accomplish with your video, as well as setting clear parameters for measuring the success of your video later on and inform future video projects you might want to undertake.

• Positioning

  An important part of your creative brief is working out the positioning of your video project - this means figuring out how you want your video to be perceived by your audience as well as how it’s going to fit into your overall branding and/or marketing strategy.

  We all know how important it is to make a good first impression, and making sure that you and your team are clear on the positioning of your project will help you convey an effective message to a targeted audience at the right stage of their user journey, meaning more engagement for your campaign!

• Audience

  It’s important to spend some time at the start of your project defining your audience. 

  This could be a group that you’re trying to inform with an educational video, a new sector that you’re trying to target,  a national television audience, or any group of people that you want to see your campaign.

  Once you’ve identified your audience, you can create profiles by pinpointing common attributes that members of your audience might have - for example, do they fall into a certain age demographic? Are they all within the same industry? Do they all belong to the same community? By using these criteria to create your profile, we’ll then work with you to use this data to inform your video strategy!

• Messaging

  Deciding on a clear message helps you create a video that resonates with your audience and achieves your objectives. It's like telling a story - you want to make sure your message is clear and easy to understand so that your audience stays engaged and remembers what you're saying.

  Without a clear message, your video can be confusing and miss the mark on what you're trying to communicate. This can prevent you from achieving your objectives and reaching your target audience effectively.

• Deliverables

  Being clear on your deliverables and outputs helps you plan ahead and ensures that your video is ready to be shared in the way you intend. Without clear deliverables and outputs, you might end up with a video that isn't suitable for your intended purpose or platform - it’s like making a grocery list; you want to make sure you have all the ingredients you need before you start cooking!

  At Ministry of Motion, we’re happy to work with you to define any outputs you might need for your project, so feel free to get in touch to discuss all of your options!

• Video Outputs

  While nailing your messaging and creative brief, we're also here to make sure you have everything need for a successful campaign, and that includes ensuring that your outputs are in the most accessible formats for wherever you might wish to display your video. Familiarise yourself with our suggested list of common output formats, so we can make sure that your video fits right into wherever it needs to be!

• Working with Ministry of Motion

  We're experts at communicating complex subjects in simple, digestible ways - whether you're looking for engaging animations, scroll-stopping motion graphics or the next big thing in video content.

  We'll bring a fresh perspective to your next campaign, while remaining flexible on timelines and delivering top-quality content to wow your clients.

  Get in touch today to learn more, or why not check out some of our case studies and meet the team!