The Comprehensive Guide to Creative Video
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Hi there!
Thanks for checking out this comprehensive guide to creative video, brought to you by Ministry of Motion!
Whether you’re new to video marketing or consider yourself a seasoned content creator looking for new options and greater understanding of the field, we hope this comprehensive guide provides you with insight and inspiration.
For more information on how Ministry of Motion can bring #MovingImageMagic to your next campaign, get in touch or book in some time for chat!
What Will I Learn?
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Jargon Buster
Sometimes it can be overwhelming trying to decipher jargon - especially if design isn't usually in your wheelhouse! Check out our Jargon Buster and you'll have your very own cheat sheet for all terms design!
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Costs & Budgeting
Maybe you have a budget in mind for your project, or perhaps you know exactly what you want no matter the cost! Either way, it's important to understand the parts of the animation process that are likely to affect your wallet - check out our section on understanding costs and budgeting so that you can accurately start planning your next project!
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Animation Techniques
Different animation techniques have different qualities, and it's helpful to look at which of these would be best suited to deliver the message you're trying to send in your project. What problem is your video project trying to solve, and how can the technique you choose help you to solve that problem?
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Character Animation Styles
The style of the character animation that you choose will impact the complexity and cost of your project - check out the range of styles that we provide, plus some guidance on how these characters may look as part of a final project!
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Production Process
Ministry of Motion are invested in being your next video partner - that means that from working with you to develop a creative brief to delivering your final product to the world - and every step in between - we've got your back. Check out a breakdown of this process, plus access to our free video brief template to help you get started!
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Video Outputs
While nailing your messaging and creative brief, we're also here to make sure you have everything need for a successful campaign, and that includes ensuring that your outputs are in the most accessible formats for wherever you might wish to display your video. Familiarise yourself with our suggested list of common output formats, so we can make sure that your video fits right into wherever it needs to be!
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Working with Ministry of Motion
We're experts at communicating complex subjects in simple, digestible ways - whether you're looking for engaging animations, scroll-stopping motion graphics or the next big thing in video content.
We'll bring a fresh perspective to your next campaign, while remaining flexible on timelines and delivering top-quality content to wow your clients.
Get in touch today to learn more, or why not check out some of our case studies and meet the team!
Download the Comprehensive
Guide to Creative Video