2025 Video Marketing Forecast

What Will I Learn?

• The Rise of Personalised Video

  Personalised videos take data—like your viewing habits, purchase history, or even your birthday—and turn it into a tailored experience just for you. It’s video marketing that doesn’t just speak at people; it speaks to them, directly. And here's the best part: people love it. Personalised content feels more relevant, more engaging, and way less like a mass-marketing ploy. In this chapter, we'll cover top tips for diving into the world of personalisation, and why it could be a game changer for your UX in 2025.

• 3D Animation & Motion Graphics are Going Mainstream

  3D Animation and 3D motion Graphics are no longer just for Pixar or sci-fi movies—they're becoming key tools in mainstream marketing, and fast. By 2025, we’ll see brands of all sizes using these techniques to tell stories that grab attention and keep people engaged. And here’s the kicker: Achieving decent quality 3D content is now more affordable and easier to produce than ever before, meaning you don’t need to be a tech giant to get in on the action. Find out how you can get on the 3D train in this chapter, plus a look at some recent successful 3D campaigns!

• Short-Form Video Dominance

  If there’s one thing we can be certain of in 2025, it’s this: short-form video will reign supreme. It’s everywhere already, and it’s not going away. Think TikTok, Instagram Reels, and YouTube Shorts. All these platforms are proof that people love snappy, bite-sized content. In a world where attention spans are shrinking, short-form video is exactly what audiences crave—quick, engaging, and right to the point. In this chapter, you'll learn how to level up your short form video offering.

• Influencer Marketing & Key People of Influence

  In 2025, influencer marketing and partnering with Key People of Influence are trends every business should have on their radar. According to research, 92% of consumers trust recommendations from people over brands - join us in this chapter to find out why influencer marketing continues to skyrocket.

• Storytelling with Data Visualisation

  Let’s face it—data can be boring when it’s just numbers on a page. But here’s the twist: when you combine data with storytelling, it suddenly becomes powerful, engaging, and even memorable. In 2025, video marketing will take data visualisation to the next level by turning raw data into compelling narratives that not only inform but also captivate. You need to make your audience  care about your numbers. How? Join us in this chapter to find out!

• Green Marketing through Sustainable Video Production

  Sustainability isn’t just a buzzword anymore—it’s a movement. In 2025, brands that aren't thinking green are at risk of falling behind. With more consumers demanding eco-consciousness from the companies they support, video marketing has stepped into the spotlight. But here’s the twist: it’s not just about what you say in your videos—it’s about how you make them. In this chapter, we'll walk you through how to make sure you're 2025 campaigns are sustainable for your brand, and for the planet.

• Creating a Mascot and Using Original IP for Your Brand

  In 2025, creating a brand mascot or original intellectual property (IP) isn’t just clever—it’s essential. The brands that people remember most are often the ones that give us more than just products or services. They give us a character, a personality, something that feels alive.

  SO, what’s the secret? Join us in this chapter to find out!

• Plus: One to Watch - Future-Proofing with AR & VR

  With AR and VR, brands can offer immersive, personalised experiences that are both memorable and shareable. Whether it’s trying on clothes in a virtual fitting room, walking through a virtual store, or interacting with product features in real-time, VR and AR put the consumer right in the middle of the action. And that’s exactly where you want them! Settle in while we walk you through the potential future of AR & VR in marketing.

• Your 2025 Toolbox

  It’s time to dive in to the tools that can help get you noticed in the next twelve months. With tools like Rive, Lottie Files, and even good old GIFs, we’ve never had more ways to create content that truly engages. And it doesn’t stop there! We’re also diving into the future of personalised video, AI tools, and stock footage – all set to make waves in 2025.

  This section is your toolbox for staying ahead. We’ll break down the most exciting, up-and-coming platforms and trends that will help you cut through the noise and grab your audience’s attention. Ready to take your content to the next level? Let’s get started!