In partnership with Colab Health, we brought JOE—Journey of Empowerment—to life as a character and companion for the Myelodysplastic Syndromes (MDS) community. JOE serves as a friendly, ongoing presence, providing essential information, support, and guidance tailored to individuals impacted by MDS.
To introduce JOE and the program, we crafted an engaging explainer animation. The video highlights JOE’s mission as a central resource hub, designed to alleviate feelings of overwhelm that many in the MDS community face post-diagnosis. With JOE, users can explore a variety of educational modules covering essential topics—from understanding MDS and treatment options to insights on nutrition, mental health, and well-being.
JOE's interactive platform offers integrated quizzes to reinforce learning, additional resources for deeper insights, and patient-friendly content that empowers users to make informed decisions and take charge of their health journey.
Through JOE, Colab Health is equipping patients, caregivers, and healthcare providers with accessible, trustworthy information, creating a supportive space that nurtures confidence, understanding, and hope within the MDS community. You can learn more about the MDS Foundation here >
