Working in collaboration with Colab Health and Thalassaemia International Federation, Ministry of Motion were responsible for the visual approach, designs and production of a 30 second TV advert and a larger 120 second animation. Raising awareness and promoting action towards improving the lives of people with β-thalassaemia worldwide.

This animation tells the story of Jo, a young girl with β-thalassaemia, and her journey with the disorder.

Jo: Character Design

Progress Sketches

Character Rigs

Video Stills

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